A branding task assigned to making mock templates for a small business.

CLIENT: Mango Moi Butters

TASK: Prepare 3 posts (photo, captions, hashtags) addressing the brief, using the profile’s current feed as inspiration. (@mangomoibutters)

BRIEF: 

Mango Moi is an woman-owned and black-owned hair and body butter company created using all natural ingredients and formulated to solve skin and hair insecurities

It’s tropically inspired and uses ingredients that reflect the owner’s Haitian heritage

The brand’s key words are bright, tropical, fun, and warm

Here are the content pillars:

• Community - posts based on the company and its users, inclusion, and motivation

• Culture - black culture, memes, relatable content

• Product - promos, sales, influencers, etc

• Education - tips, ingredients, tutorials, etc